Privacy policy
Last updated 2026-09-24
This policy explains what personal information we collect when you design and order a diary or calendar, why we collect it, who we share it with, how long we keep it and how you can see or correct it. We handle personal information in line with the Information Privacy Principles in the Privacy Act 2020. Days Marked is run by 1UP Media AB, org. no. 559224-6192, Brunkullavägen 8, 352 51 Växjö, Sweden. Email: hello@daysmarked.com. Phone: +46 76 686 20 65.
What we collect
The names and dates you put in your design, and any photos you add.
When you order: your name, email, delivery address and phone number. Payment details are collected by Shopify; we never see your full card number.
If you save your design: your email address, and whether you agreed to reminders and offers.
When you use the site: which pages you visit and basic details about your device and browser (see “Cookies and tracking”).
Using the site without telling us who you are
You don’t need an account to design a diary or calendar, and you don’t need to give us your name until you order. We need your name, address and email to print and deliver an order.
While you design
Your design, including the names and dates you add, is saved in your own browser on this device. It is not sent to us while you work.
It reaches our server only when you open the print file (PDF) to check it, which we create and do not keep, or when you go to checkout, when we store the approved design so we can print exactly that.
Photos are different: when you add a photo, it is uploaded so we can show and print it. Before it leaves your device, your browser makes it smaller and removes its camera information, such as location and device.
Other people’s names and dates
The birthdays and anniversaries you add usually belong to other people, and we receive them from you, not from them. We use them only to print your order and don’t contact those people. Please add only details you are comfortable having printed, and nothing sensitive.
Why we use it
To print and deliver your order, to answer your questions, to fix a misprint or a lost parcel, and to keep the records the law requires.
To see which pages help people and which ads work (see “Cookies and tracking”).
To email you about your design, and occasional tips and offers, only if you asked for that (see “Emails”).
We do not use your information for anything else, and we do not sell it.
Emails
When you choose “Save it and finish later”, we email you a link to your design, because you asked for it.
We send reminders about your design (at most two, a day and four days later, and none once you have ordered) and occasional tips and offers only if you tick the box to agree. Buying from us does not sign you up. At checkout, the box for news and offers is not ticked for you.
Every marketing email says who it is from and has a link to unsubscribe. You can also write to us. We stop within five working days, and usually at once.
Your email address and consent are kept in our shop system (Shopify); the emails are sent through Google Workspace.
Who we share it with
Shopify runs our checkout and takes payment.
To print and deliver your order, we share your name, delivery address, phone number and email, and the print file with your design, with the print partner that makes it: Gelato (Gelato AS, Norway) for wall, family and birthday calendars, which prints New Zealand orders in New Zealand, and Lulu Press, Inc. for diaries and teacher planners, which prints them in Australia and sends them to New Zealand. Both hand your order to a carrier for delivery.
Our website and order records run on servers at Hetzner in Finland. Designs, photos and print files are stored with Cloudflare R2.
Google (Analytics and Ads) and Meta receive the information described under “Cookies and tracking”.
Information sent overseas
Days Marked is run from Sweden, so your information is handled outside New Zealand. It is likely to be held or processed in Sweden and Finland (European Union), Norway, the United States, Australia and New Zealand, and, through our service providers, in other countries where they operate.
We only use providers who protect personal information in ways that, overall, give comparable safeguards to the Privacy Act 2020, through the law that applies to them or through our agreements with them. In Europe we are also bound by the EU General Data Protection Regulation.
How long we keep it
Photos, approved designs and print files are deleted 180 days after they were uploaded or ordered. That leaves time to reprint if something went wrong in printing or delivery. A saved design is deleted 180 days after it was saved.
Order and payment records are kept as long as bookkeeping law requires, which in Sweden is seven years.
Keeping it safe
Our site uses encrypted connections, and only the people who run Days Marked can see order data. If a privacy breach has caused or is likely to cause you serious harm, we will tell you and the Privacy Commissioner as soon as we can, and explain what you can do.
Cookies and tracking
We use Google Analytics 4 to see which pages help people and where they get stuck. It sets cookies and records pages visited, the device and browser type and an approximate location; IP addresses are not stored. Data is kept for 14 months.
We use Google Ads to measure our ads on Google: when someone who clicked an ad goes to checkout, saves a design or buys, Google is told, so we can see which ads work. Google receives that event, the ad click, your IP address and browser details; at checkout, your email address is sent to Google hashed (scrambled) so a purchase can be matched to the ad. Names and dates in your design are never sent.
We use the Meta pixel to measure our ads on Facebook and Instagram: it tells Meta that someone who saw an ad visited our site, opened the editor or started checkout, so we can see which ads work and show them to similar people. Meta receives that event, your IP address and browser details, and can link them to a Meta account under Meta’s own privacy policy. Names and dates in your design are never sent.
You can switch Google Analytics, Google Ads and the Meta pixel off at any time with the choice below.
Your browser’s local storage keeps your draft on your device. Shopify’s checkout sets its own cookies to run the checkout; see Shopify’s privacy policy.
Seeing and correcting your information
You can ask us for the personal information we hold about you, and ask us to correct or delete it. Write to hello@daysmarked.com. We reply as soon as we can and within 20 working days, and it costs nothing.
Questions and complaints
If you are unhappy with how we have handled your personal information, write to hello@daysmarked.com first. We reply within 20 working days.
If you are not satisfied with our answer, you can complain to the Office of the Privacy Commissioner (privacy.org.nz, 0800 803 909).